Reach Thousands of your Consumers with Let's Play Hockey

LET’S PLAY HOCKEY’S CIRCULATION CONTINUES TO GROW YEAR AFTER YEAR.

In 2011-12, the publication's average press run was 10,933. The peak press run for 2011-12 was 13,140 (March 7, 2012 issue). The peak press run in Let's Play Hockey's first year in 1972-73 was 3,000.

However, given the close nature of the hockey community, and LPH's distribution in many sporting goods stores and ice arenas around the midwest, Let's Play Hockey is read by many more than simply circulation numbers indicate. Many coaches, rink managers, and parents admit that each issue is often passed on from team to team, player to player, parent to parent, fan to fan. Estimates indicate that between two and ten additional readers see each individual edition of Let's Play Hockey, meaning as many as 110,000 hockey enthusiasts may see each issue.  Below is how our distribution works:

CONTROLLED DISTRIBUTION IS DONE THREE WAYS:

1. Individual Paid Subscriptions
2. Bulk delivery to regular advertisers
   1. Sporting goods stores
   2. Retail outlets
3. Bulk subscription delivery to various outlets
   1. Ice arenas
   2. Hockey Associations

LET’S PLAY HOCKEY IS DELIVERED THROUGHOUT THE MIDWEST AND THE NATION

Let's Play Hockey is read throughout the United States and Canada, with a heavy emphasis on the Midwest (see chart). Approximately 78 percent of the publication's readers reside in Minnesota, with an additional percent living in Wisconsin, Illinois, and Iowa. Other states that receive LPH regularly include North Dakota, South Dakota, and Nebraska, as well as many other states and Canadian Provinces.

BONUS DISTRIBUTION:

Let's Play Hockey is also distributed at all major youth tournaments, as well as other special hockey events.

Let's Play Hockey: More than just a newspaper

Since its inception in 1972, Let’s Play Hockey newspaper has taken a leading role in helping advance the sport of hockey. By being actively involved, LPH broadens its influence and visibility, thus increasing the exposure of its advertisers.

Following are some of the ways Let’s Play Hockey has been involved with the growth and promotion of the sport:

• Let’s Play Hockey TV Magazine broadcast for 15 weeks during the hockey season to nearly 2.7 million households on Fox Sports Net for twelve years.
• The 22nd Annual Let’s Play Hockey Expo, organized in conjunction with the Minnesota State high School League boys hockey tournament, attracted over 40,000 hockey enthusiasts.
• The 13th Annual Let’s Play Hockey International Expo in Las Vegas, a dealer show, attracted hundreds of hockey, figure-skating and arena companies, along with thousands of attendees.
• Sponsor and organizer of the Ms. Hockey award and Ms. Hockey banquet, which recognizes the top high school girls hockey player in Minnesota.
• Let’s Play Hockey is the provider of Associated Press rankings for high school hockey in Minnesota.
• Trade Show at the American hockey Coaches Association (AhCA) Convention, formerly organized by LPH.
• Formed a foundation to grow college hockey at the varsity level in the United States.
• Special editorial features: Ice Arena Guide Maps for Minnesota; Summer Hockey Camp guide; college and high school season previews; extensive girls/women's hockey coverage.
• LPH’s website at www.letsplayhockey.com, featuring rankings and features as well as links to advertisers and offseason hockey news and notes.
• Let’s Play Hockey Used Equipment Drive, benefiting inner city hockey in Minneapolis & organized Minneapolis Youth hockey Week.
• Sponsor and presenter of award to honor top Minnesota-born scorer in the National Hockey League.
• Let’s Play Hockey staff select the “Three Stars” at all Minnesota Wild home games.
• Provide guest speakers for hockey banquets and other special events.
• Partner of the United States Hockey League (USHL), North American Hockey League (NAHL), Minnesota Junior Hockey League (MJHL), Upper Midwest High School Elite League and the Minnesota Wild.
• Official program for the Division III College Hockey Showcase.
• Produced the Minnesota Boy’s State high School Hockey Tournament Banquets
• Organized the first hockey equipment drive along with the Minnesota Wild

Let's Play Hockey Covers Hockey 29 Times per Season

LET’S PLAY HOCKEY Covers Hockey 29 Times per Season

AUGUST 2012
Issue No. 1 (1072)
Deadline Date: 8/6/12
Release Date: 8/9/12
Highlights: Product previews; NHL draft results; youth tournament calendar begins.

SEPTEMBER 2012
Issue No. 2 (1073)*
Deadline Date: 9/4/12
Release Date: 9/7/12
Highlights: Ice Arena Issue! Arena guide maps for Minnesota and other states; arena/manager features; Upper Midwest H.S. Elite League coverage.

Read more: Let's Play Hockey Covers Hockey 29 Times per Season